The story behind George.Jr

I started George.Jr with nothing but a dream. Managed through hard work and countless hours to get it up and running. My dream was to create watches all my life so that's what I decided to do. I am a South African by birth and married the women of my dreams and then moved back to her home country of Sweden. One of the hardest things in my life has been living so far away from my family as that for me is the most important thing in life. I am so grateful to have the new family I have here in my new home town of Stockholm. Without that support life would be very tough. One way I have been able to be more connected to everyone is by creating each style of watch around there personalities with a lot of insight from them. That has made me feel like they are on my wrist every day and always in my heart. I have given back to them by showing how much they mean to me by creating my brand in there honour. Now I want all of you to join the George. Jr family and share with us your experiences and what's to come in your future.

"Life is full of possibilities, don't waste them. If you have a dream take the chance and go with it. You never know what will be without trying. Don't ask yourself one day why did n't I take the step. You are the creator of your own future and it's never to late to start working on your dreams."


Bringing George. Jr to life

Bringing George.Jr to life From the first thought in my head to holding a physical object. It is a great experience to see your own ideas being translated into products for real

Passion for luxury watches

Excellent timepieces carefully crafted with a passion for luxury watches. I have designed minimalistic and fashionable watches by combining modern and classical elements. I believe that I have created a range of watches that is exciting and that can bring people together through connecting with individual styles

Whats to come

When you're working on a product, you are curious to know what people will think about it. That's why I have designed my watches around my family, getting information from each and every one of them and then creating a watch for there likes and style. This way giving my clients a wide range of watches to choose from that would also suit there own style. Now I also ask the new family members to the George.Jr brand to give me insight on new designs to keep everyone happy for years to come.

Family Heritage